With over 15 years of media, consumer web, content, advertising and technology experience, Sanjay Sharma is responsible for leading the strategic direction as well as running all day-to-day business and operational affairs of All Def Digital. Sharma is also a member of the company’s Board of Directors.
The fastest growing media brand in urban youth programming, touching over 100 million fans monthly across YouTube and Facebook, ADD’s growth is also punctuated by category-leading engagement and video retention metrics.
All Def Digital (ADD) is the leading media company for urban-centric youth culture. ADD produces and distributes original content through its own media properties, social channels, traditional and premium television, theatrical motion-pictures, live events, and brand partnerships through its newly established in-house creative agency and studio, ADHD. ADD also operates a curated network of emerging and established talent including social video stars, stand-up comics, writers, actors, poets and hip hop recording artists.
Sharma joined ALL DEF DIGITAL in August of 2014 from online video pioneer Machinima, where he was one of the company’s first employees and was a key architect of its expansion and growth as Executive Vice President of Strategy and Business Development. Among his many responsibilities during his nearly five years at Machinima, Sharma ran strategy, business development, corporate development, corporate communications, and business and legal affairs for the company.
Sharma previously served in the Business & Legal Affairs division of Warner Bros. Pictures and, prior to Machinima, in strategy and business development for four years at an advertising technology startup. A graduate of Stanford University Law School, and Columbia University, he is an active member of and advocate for the Los Angeles startup community, advising a number of early-stage companies and working closely with area accelerators.